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The growing pay-by-the-pound salad-centered chain Salad Station will soon spearhead its entry into the Central Florida market according to the CEO himself Scott Henderson. No details have yet been released regarding chosen areas and specific addresses.
In an interview with QSR Henderson states that “The active-outdoor lifestyle of the Orlando area is in need of the fast, delicious, farm-fresh ingredients Salad Station has to offer. Our brand delivers a unique customer experience that busy, health-conscious Orlando residents do not currently have as an option,”
“We believe now it’s the perfect time to take our concept right up I-4 into Orlando,” Henderson states.
The brand’s entry into the Orlando market is part of a larger national expansion plan which aims for 50 locations by 2024 and 100 by 2027 which, if successful, will ensure the brand’s household name status in the genre of healthy fast casual.
Those unfamiliar with the brand’s concept may be best guided by their own definition, stated on the company website: “Excellent customer service, family + farming atmosphere, fresh local ingredients, and the pay by the pound concept are a few qualities that make The Salad Station unique. We pride ourselves on the friendly, fun and fresh experience our guests have when visiting our stores. The “pay by the pound” concept is very different for many, but our guests love the fact that they are paying for exactly what they created. Every ingredient on their plate was placed with a purpose.”
What Now Orlando reached out to CEO Scott Henderson but was not able to receive responses to questions regarding the details of its central Florida expansion plan.