Potbelly Corporation, the neighborhood sandwich shop, is opening its first location in Orlando, marking the brand’s entry into the Central Florida market. Located in the Milk District along one of Orlando’s primary retail corridors, the Colonial Landing shopping plaza, the shop will open on Tuesday, January 23 at 2714 East Colonial Drive.
This will be the first of twelve planned locations in a multi-unit agreement with Sugarland Investment Group, LLC, which will open shops over the next seven years. Shari Nasir, CEO of Sugarland, brings an accomplished background in business, healthcare technology and multi-family housing developments to her team’s Potbelly franchise investment.
“Having called Orlando home for more than 15 years, I am thrilled about bringing a brand that commands a cult following to this vibrant city. Potbelly is a leader in the sandwich category and our community is buzzing about its arrival,” said Shari Nasir, who has been a devoted fan of the brand for many years in a statement. “Introducing Potbelly to Central Florida lets us share the joy of toasty sandwiches, delightful salads, hand-dipped shakes and freshly baked cookies. I’m confident our first location in the middle of Orlando’s busy shopping area will become a beloved mealtime destination.”
The shop opening will take place Tuesday, January 23, and will give the first 50 guests a free sandwich coupon for their next visit each day through Friday, January 26.
An “invite only” VIP event is set for the evening prior on January 22, from 5:30-8:00 pm. Local media are invited to join Shari for a guided tour of the shop, followed by a parking lot party featuring:
· Free Potbelly sweet treats
· Ceremonial ribbon cutting
· Live musical performances
In addition to the new Orlando shop, Potbelly announced in mid-2023 that it has nearly 50 locations in various stages of development throughout the state of Florida. Over the past 18 months, the brand has finalized multi-unit agreements with five franchise groups to develop another 40 shops in five additional Florida regions: Tampa, Fort Myers, Broward County, Gainesville and Panama City.
The Orlando location’s hours of operation are 10:00 a.m. to 9:00 p.m. daily. Delivery, order ahead and catering are available through Potbelly.com or the Potbelly App.
For exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock free sandwiches, cookies and special offers throughout the year. To sign up for the Potbelly Perks reward program, visit www.potbelly.com/perks.