According to a recent press release, Perkins Restaurant & Bakery will change its name to Perkins American Food Co, operate with a new menu, under a new aesthetic, and significantly expand in the area and beyond. The debut Perkins American Food Co. will open in Orlando in late 2024.
“Perkins is an American-born brand where hospitality comes to life for the eclectic tastes of today’s adventurous diners. We are bringing the same soul, with a new attitude,” said Toni Ronayne, President of Perkins American Food Co.
“Our rebrand is way more than a new logo and descriptor. This is a declaration of our values, our food and our roots, by showing how modern American hospitality comes to life. We’re always stepping forward and evolving, just like the communities we serve.”
“These are truly exciting times for Perkins and we are delighted to share these momentous changes with our guests, teams, and franchise partners,” said Ronayne. “As we step into the future, the heart of the brand remains the same, while our evolution gains fantastic momentum.”
The revamped brand will add units in Canada, California, West Virginia, Alabama, Florida, Texas, Virginia, Louisiana, Georgia, North Carolina, and other regions.
