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Spanish Broadcasting System, Inc. announced the completion of the acquisition of two FM radio stations serving the Orlando and Tampa Bay radio markets from Cox Radio LLC. Following the acquisition, SBS operates the largest Hispanic radio platform in Florida. The total transaction price was $12.5 million.
The stations build on SBS’ existing leadership in one of the nation’s largest Hispanic markets and SBS will use its expanded audio footprint to expand its aggregate audience forge closer connections with the Hispanic community and offer unique advertising opportunities to its brand partners.
“The addition of this powerful “El Zol” Orlando/Tampa duopoly makes SBS the largest Spanish radio owner in the state of Florida,” commented SBS Chairman and Chief Executive Officer Raúl Alarcon in a statement. “We look forward to super-serving our audiences and advertisers in the Sunshine State and across the nation with the best radio, digital audio and live events content, including the most popular and iconic on-air talent, geared specifically for today’s influential Hispanic consumer.”