It’s Simply Kristen to Open in Altamonte Springs

The previously online-only boutique will lay down its brick-and-mortar roots with all-new inventory.
It's Simply Kristen to Open in Altamonte Springs
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Women’s clothing boutique It’s Simply Kristen is opening its first brick-and-mortar location on Sept. 18 at 1150 Douglas Avenue in Altamonte Springs, founder Kristen Falco has announced.

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“I am beyond thrilled to open It’s Simply Kristen in-person store,” Falco said in a statement.  “Our goal is to help women find that sense of confidence through comfortable, trendy clothing and accessories. When customers walk into our store, we want to get to know them by name and make them feel at home.”

Falco launched It’s Simply Kristen as an online boutique in 2016, selling women’s tops, dresses and loungewear ranging in size from XS to XXXL along with accessories, home decor and candy. The new 900-square-foot brick-and-mortar location will carry the same categories, but will offer completely different inventory from the online store. Shoppers also will be able to purchase items on the e-commerce site and pick them up at the store.

To celebrate its grand opening, It’s Simply Kristen will hold a ribbon cutting ceremony on Sept. 18 with bouquets from Dahlias Flower Truck and refreshments. The first 30 customers will receive a gift bag with items from the store.

Helen Floersh

Helen Floersh is a writer based in Los Angeles. She previously was a staff reporter at the San Fernando Valley Business Journal, where she covered retail, hospitality, health care and biotechnology.

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